A few months back I wrote some indepth posts on making money on Facebook for Shoe and they were a big hit.

Since then I’ve continued to experiment and dial in more of my Facebook campaigns, but I’ve also branched out and experimented with another popular social networking site… Plenty Of Fish…

Plenty Of Fish is a free dating site, that recently ramped up their ad platform to rival Facebook. And right now, there are not many affiliates and advertisers on there – so you can get some quality click for pretty cheap.

I’ve actually found a few of my campaigns for our fat loss product convert much better on POF than they do on Facebook!

So here’s the low down on what you need to know to make money with Plenty Of Fish…

1. Smart affiliates are crushing it by going very narrow and super targeting their offers…

While Plenty Of Fish doesn’t have the volume that Facebook has, they do offer some insanely specific parameters that you can target. Want to target people who have only been on the site less than 10 times? You can do that. Want to target a 52 year old woman in Iowa who’s overweight and looking for a casual encounter? You can do that too

Plenty Of Fish basically offers all of the same targeting as Facebook, and then a little more. If you have some niche dating offers or zipcode submit offers you can probably mop up on there.

You can also pick up super targeted clicks in countries like Canada, UK, Australia and Ireland for less than .10!

2. Plenty Of Fish Is Less Strict Than Facebook When It Comes To Ad Text And Pictures

One of the biggest problems with Facebook is the fact that it can be really frustrating trying to get your ads approved. Even when you have legit ads, they’ll sometimes get denied for no reason.

With POF, you really don’t have to worry about this.

Remember when affiliates were running the “Age 26 in Columbus?” ads on Facebook. Well Facebook got a bunch of complaints and put the nuke on those. Plenty Of Fish however still allows you to target ages in your ad text. From my experience you can be a little more aggressive with your ad text, pictures and headlines.

Why is this crucial?

Well if you’ve ever done any direct targeting where you call out the user’s age and gender in the ads, then you’ll know that the CTR for those ads are through the roof!

I mainly promote my fat loss product, so this works well for me, as I have a lot of high converting ads that work well on POF, but I can’t run them on Facebook anymore.

If you want to get started with Plenty Of Fish, think of the mindset these people are in…

Most of them are looking for dates, or looking to get married again… So what offers and products would fit this market?

• dating offers
• relationship ebooks (get your ex back type books could work)
• health & beauty (lose weight, look better type products)

Obviously there are more offers that will work, but these are just a few off the top of my head that I think will do well.

Right now Plenty Of Fish is ripe for affiliates… Get on it before its too late!

- Justin

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Saturday I was in L.A. for the 2nd annual Epic Direct (formally AzoogleAds) top publisher PlayBoy Mansion Event.

I went last year and it was an unreal experience. I did all the first timer stuff.. took the tours and tons of photos of everything. It was really an amazing experience.

This year Epic Direct had their work cut out for them. How do they pull off the same experience for all the new publishers they brought in while still maintaining the great experience for those who went before.

But Michael Sprouse, CMO of Epic, pulled it off with flying colors.

Last Friday on my way to the Epic PlayBoy Mansion Party when I checked in at the Lincoln Airport I got upgraded to “Business Class”.  I looked up from the kiosk and asked the United Representative what Business Class was and she said its in between First Class  and Coach.

At first I thought this was a new gimmick to replace their economy plus.  I get complementary upgraded on probably 90% of my flights to First Class and have gotten pretty spoiled.

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So far this this month I have added about 15,000 miles to my frequent flyer account. And this next weekend I am headed to L.A. for AzoogleAds/Epic Advertising’s annual playboy mansion event.

Check here for last years pics/post (NSFW)

They told me this year was going to be much bigger and better than last year… although I can’t possibly see how that can happen.

Its going to be a slow week for me. Playing a lot of catchup, working with ShoeMoney System students, and try to get some work done.

The other day I was in Toys R Us with my 4 year old. She test drove this pink Barbie Escalade… tried to talk me into buying it but we ended up getting out of there just picking up a couple small things.