Saturday I was in L.A. for the 2nd annual Epic Direct (formally AzoogleAds) top publisher PlayBoy Mansion Event.
I went last year and it was an unreal experience. I did all the first timer stuff.. took the tours and tons of photos of everything. It was really an amazing experience.
This year Epic Direct had their work cut out for them. How do they pull off the same experience for all the new publishers they brought in while still maintaining the great experience for those who went before.
But Michael Sprouse, CMO of Epic, pulled it off with flying colors.
Last Friday on my way to the Epic PlayBoy Mansion Party when I checked in at the Lincoln Airport I got upgraded to “Business Class”. I looked up from the kiosk and asked the United Representative what Business Class was and she said its in between First Class and Coach.
At first I thought this was a new gimmick to replace their economy plus. I get complementary upgraded on probably 90% of my flights to First Class and have gotten pretty spoiled.
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MMA Shorts is a site dedicated to selling shorts made specifically for MMA athletes. These shorts are made to not be pulled down, (always good in a fight) as well as being designed to prevent accidental injuries, and for comfort and function. Check them out at www.mmashorts.com.
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Recently in the comments of another post someone challenged me by saying:
So far this this month I have added about 15,000 miles to my frequent flyer account. And this next weekend I am headed to L.A. for AzoogleAds/Epic Advertising’s annual playboy mansion event.
Check here for last years pics/post (NSFW)
They told me this year was going to be much bigger and better than last year… although I can’t possibly see how that can happen.
Its going to be a slow week for me. Playing a lot of catchup, working with ShoeMoney System students, and try to get some work done.
Humongo Nation is “A real one of a kind digital creative agency without the bureaucracy of the big guys but all of the talent in the universe. Living proof that small is the new big, and that Humongo is the new ginormous. We built the greatest agency in the land to be nimble, smart and filled with awesomeness. And then we backed it up with the strongest marketing agency on the planet and the coolest network of agencies in the creative industry.” According to their site. Big talk, but it looks like they can back it up, The have a nice site and lots of big name sponsors. Worth checking out at www.humongonation.com
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Yesterday I talked about reward programs in general. Today I want to break down what I think is one of the most ingenious reward programs I have ever seen. Gymboree Gymbucks.
For those who don’t know Gymboree is a place where you buy kids clothes and misc stuff. For every $50 you spend you earn $25 in gymbucks. Amazing huh you earn $25 in FREE MONEY for ever $50 you spend. I can’t tell you how many times my wife has bough 5 or 10 more dollars worth of stuff to get another $25 in gymbucks. For instance she has $42.50 worth of kids clothes. If lady at the counter reminds her that if she spends only another $7.50 on socks or sunglasses or anyone of the extremely overpriced things you don’t need you can get $25.00 in FREE MONEY TO SPEND YEHAW NO BRAINER!!!!!!! I can’t tell you how many times I have watched my wife look around Gymboree to find things to buy to cross the $50 threshold.
The other day I was in Toys R Us with my 4 year old. She test drove this pink Barbie Escalade… tried to talk me into buying it but we ended up getting out of there just picking up a couple small things.
This week has been interesting. I left Lincoln with a terrible sore throat at 5am Sunday morning on the way to Affiliate Summit. I had several delays…. bleh traveling from Lincoln… but got in about 5pm Eastern.
As soon as I got to my hotel in New York City I went to hang out and meet people for a bit then went back to my room to do some final prep work on the much hyped Facebook Advertising keynote style presentation I was giving on Monday. I was so exhausted and sick I passed out… then woke up at like 11pm. Wide awake and still pretty sick. I was pretty bummed about being sick. I had worked really hard on my Facebook Advertising presentation and was nervous I was not going to have any voice to give it.
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My Big Give is a site that allows you to support the causes you care about (like the Humane Society, American Red Cross, Ecotrust and tons more) by buying the brands you love (including Lego, iTunes, Petsmart, you name it they probably have it.) It looks like they can do this by allocating a percentage of their affiliate fees to the charity you choose. A great idea and a well done website I can’t wait to see how this progresses through the years.
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